Linksys becomes Cisco Consumer Business Group

Starting from last October 17, Linksys will now be called Cisco Consumer Business Group (CBG). CBG will become Cisco’s expertise center of consumer activity and go-to-market model and will be aimed towards the development of products and services for consumers and businesses in the SOHO-market. For the next few months, the “Linksys by Cisco” will continue to identify consumer products Cisco and coexist with the Cisco brand, although further changes could be adopted in relation to specific market needs.